If your Hemet San Jacinto business is already struggling, and you’re not actively working on improving your product descriptions, you might as well start planning your going-out-of-business sale for 2025. The local big brands and online competition are fierce. Consumers look for smooth, fast, and accessible customer experiences. They want quick results when they search online, especially during the holidays.
No matter how awesome your website is, if Google doesn’t know how relevant it is to local shoppers looking for the products you sell, they will never find your website. And there’s no guarantee they’ll find you while driving through town because… let’s face it, they haven’t found you so far.
What You’ll Learn
This blog post gives you specific DIY holiday SEO tips to help you make the changes needed for local San Jacinto and Hemet shoppers to find your website online, boosting foot traffic and overall sales.
I’m sharing insights from BigCommerce, a highly reputable ecommerce platform that’s helped thousands of businesses, from small startups to global brands, grow online. Their experience makes them a trusted source, and these tips will give you a real shot at staying competitive this holiday season. You can rely on their advice because they’ve proven themselves to be leaders in helping businesses succeed in the world of ecommerce.
But all of this means nothing if you’re not focusing on SEO—especially during the holidays.
Not practicing SEO is really bad news for brick-and-mortar businesses with physical locations in the San Jacinto Valley area. You need locals to find you in searches they conduct at home, looking for what they want and need.
You also need to show up in local mobile searches when they’re on the go, searching for people, places, and products in the community.
Why You Need DIY Holiday SEO for Your Product Descriptions
Not practicing SEO is bad news for brick-and-mortar businesses in the San Jacinto Valley area. You need locals to find you in searches they conduct at home, looking for what they want and need. You also need to show up in local mobile searches when people are on the go, searching for things in the community.
This is what search engine optimization (SEO) is all about. In short, DIY SEO connects you with your target audience by understanding what they Google when searching for the products you sell. Holiday SEO goes a step further, predicting how their search terms change during the season.
For example, a general search for “women’s sports gear near me” might shift to “women’s sports gear Christmas theme fast delivery” during the holidays. Connecting with your target audience is key to making this happen.
This blog post includes seven critical steps you need to take immediately to make your website SEO-friendly, based on insights from BigCommerce:
“SEO is tricky for ecommerce websites, especially smaller, local businesses. To increase your odds of climbing to the top of search results, prioritize keyword research. Go after long-tail keywords that bigger competitors have missed. Capture top-of-the-funnel prospects with inspiring, educational content that helps them make their best choices. Create Black Friday and Cyber Monday landing pages ahead of time and optimize them around a custom mix of keywords sourced from historical trends and new industry developments. Keep your SEO team’s efforts in tandem with other marketing tactics, and you’ll be golden during this year’s holiday season.” — BigCommerce
Now that you understand why DIY holiday SEO is critical for your local business, let’s dive into the 7 Critical SEO Moves you need to follow immediately to increase your foot traffic and overall product sales:
7 Critical SEO Moves to Increase Your Product Sales for 2025 and Beyond
If you want your San Jacinto or Hemet business to survive the 2024 holiday season, these SEO steps are non-negotiable. Local mom-and-pop businesses constantly get overlooked in favor of big-name competitors and online giants—but it doesn’t have to be this way.
You need to implement strong SEO strategies now to ensure your business shows up when locals search for the products you offer—whether they’re at home or on the go—during Thanksgiving, Black Friday, Christmas, New Year’s, and all the days in between.
This isn’t just about having a good-looking website. It’s about making sure search engines like Google can find and rank your business, so potential customers actually know you exist.
Without SEO, people won’t find you or the products you offer. That means they can’t buy from you, and your business will fail. Period.
To get you on the right track, here are seven critical DIY SEO moves to get your business in front of local customers before the holiday rush takes off, courtesy of Big Commerce:
Step 1: Make Your Website Fast and User-Friendly
Your website needs to be fast and smooth, especially as the holidays approach. If your site is slow or hard to navigate, people will leave. Run a check using tools like Google PageSpeed Insights or Mobile-Friendly Testing Tool to spot issues like slow load times or mobile display problems. These tools will help you fix the issues so your site is ready for holiday shoppers.
Step 2: Learn from Last Year
Take a look at how things went last holiday season. Use Google Search Console to see which keywords and pages brought the most traffic. Check how your social media and email campaigns performed, and which referral sources (like affiliates or social) drove conversions. Google Analytics will show what pages actually turned visitors into customers. Use this info to tweak your strategy for this year.
Step 3: Find the Right Keywords
Don’t go for the same high-competition keywords as everyone else. Focus on long-tail keywords—those specific phrases that people search for when they’re close to buying. Tools like Moz, SEMrush, or Google Keyword Planner can help you figure out what keywords are most relevant for your audience. Looking for how to improve product descriptions for the holidays? Start with these tools to find holiday-specific keywords that match what your customers are searching for.
Step 4: Build Holiday Pages Early
Planning Black Friday or Cyber Monday deals? Create your landing pages now, even if you’re not ready to launch them. This gives Google time to index your pages so they’ll be ready when shoppers start searching. You can even create a special holiday section on your site for all your seasonal offers.
Step 5: Align All Your Marketing Channels
Your SEO, social media, and paid ads should work together. Social media can build buzz, while paid search helps with conversions. Track your efforts in real time with Google Analytics, and make sure your messaging is consistent across all channels.
Step 6: Update Your Product Descriptions
Wondering how to improve product descriptions for the holidays? Make them more emotional and persuasive to show customers how your product can bring joy to their lives. Don’t forget about last year’s content—repurpose it for this year. Your best-performing pages can be updated to reflect the current season without starting from scratch.
Step 7: Don’t Forget Local SEO
If you have a physical store, local SEO is a must. Update your Google My Business profile with holiday hours and unique things you offer, like curbside pickup or free local deliveries for the holidays. People are still shopping locally during the holidays, so make sure you’re easy to find both online and in-store.
The Clock Is Ticking: Don’t Let Your Business Close for Good
Let’s be blunt— If you’re not acting now, your business may not make it through next year. Every day you delay, your competitors are stealing your customers and taking over the local market.
Without a strong local SEO strategy, you’re practically ensuring that your store and the products you sell will be overlooked. If your Hemet San Jacinto business is already struggling, this holiday season could be your last chance to make the changes needed to stay competitive and draw more people to your store.
