Did you know that searches for “near me” have really taken off lately? More and more people are turning to the internet, especially local directories, to find nearby products and services. For local San Jacinto and Hemet businesses, using online directories effectively gets them in front of the right people.
When you promote your business through local directories, you can reach customers right where they live, work, and play. While local marketing might seem complicated at times, it can really pay off.
To show you how it works, let’s look a some real-life case study of a business that boosted its sales by using local directories, and some stats behind this affordable small business marketing tacti:
Business Directories Case Study: Bakery in Florida
Take a bakery in Florida, for example. They made some smart moves with their local directory listings, and it paid off big time. Here’s what they did:
- They added a Google Map showing their location.
- They included their address on every page of their website.
- They focused on getting positive reviews from customers.
As a result of these changes, the bakery saw huge increases in how many people found them online. For example:
- They got 1,390% more impressions (that means a lot more people saw their listing).
- They had a 450% increase in clicks (more people clicked on their listing).
- They saw 1,114% more conversions (more people made purchases).
- They also increased website visits significantly!
This story shows just how important it is to use local directories well. By improving their website and adding good content that local people were searching for, they attracted more customers, both new and returning. Improving your website increases foot traffic and online website visits.
Statistics: Why Local Directory Marketing Matters
Using local directories can really boost how people see your business online. Here are some reasons why you should make sure your listings are top-notch:
- 92% of people choose businesses that appear on the first page of local search results. If you want to compete, your business needs to be on that first page.
- 60% of people will call a business directly from local search results. This includes options like click-to-call.
- Searches like “open now near me” have jumped by 400%!
- 97% of people discover local businesses online.
- 88% of those who search for local businesses on their phones will visit or call a business within 24 hours.
