Top Reasons Businesses Fail in San Jacinto & Hemet

You’ve probably heard the term “authenticity” thrown around, but what does it really mean for your business? At its core, authenticity is about trust.

These days, customers are more skeptical than ever. According to surveys, many people feel unsure about brands and institutions, so showing that you’re genuine can really set you apart.

In fact, 86% of consumers in the U.S., U.K., and Australia say authenticity is a key factor in choosing which brands to support.

Being authentic means sharing who you really are—your passions, values, and vision. Take Chick-fil-A, for example. They’re known for their strong Christian values, and you can see that in their decision to stay closed on Sundays.

They’re willing to lose out on sales to stick to their beliefs, which helps them build trust and loyalty among customers who share those values.

This series covers this, the number one reason businesses fail, and many more.