Are you a local business owner in Hemet or San Jacinto struggling to attract more customers? Don’t worry—optimizing your product and service descriptions for mobile local searches with SEO (Search Engine Optimization) can help!
And… you can do it yourself. In this post, you’ll learn DIY SEO techniques that help you get more traffic… online and in-person!
Why Do You Need SEO?
SEO is all about using the right words—known as keywords—that your potential customers are searching for online. Think of it as a way to make your business easier to find. Most local searches happen on the go, often when people are looking for solutions nearby.
Optimizing your service and product descriptions with keywords that describe your brand and its solutions increases the chances of your business showing up at the top of search results when customers search for products or services just like yours.
Local SEO is even more optimized to target shoppers and potential buyers in your local area. So, instead of searching for “art supplies,” a person driving up and down Florida Blvd on the hunt may use a search term like ‘art supplies near me’ or ‘art supplies san jacinto’ or ‘art supplies hemet’ to narrow it down to local results.
Consumers use searches to find answers to problems they’re currently having. And your products and services are the solutions to those problems.
For business owners practicing DIY marketing, the key is anticipating the words and phrases locals may use in searches around town for the products and services you already offer – SEO keywords – and using them within your product and service descriptions.
In this post, you’ll learn how to practice DIY SEO to help locals find your brand now, while you’re still open. Our goal is to help all small business and entrepreneurs in San Jacinto and Hemet thrive. DIY SEO is key!
How to Optimize Your Service and Product Descriptions for Local Searches
Using the right SEO keywords can significantly improve your chances of being seen. Here’s how to do it:
1. Use the Right Words
Start by figuring out what words and phrases your customers are typing into search engines. Think about what they might say when looking for your services, like “best tacos in Hemet” or “affordable plumbing repair.”
Incorporate these keywords naturally into your descriptions. Remember, they should still read smoothly. Strive for a balance—make it easy to read while including those essential keywords!
2. Go for Specific Phrases
Instead of just using general words like “pizza,” try longer, more specific phrases that describe your business better, like “family-friendly pizza restaurant with vegan options.” These longer phrases—called long-tail keywords—are often what customers use when searching for exactly what they want. They can help you attract the right customers who are ready to buy.
3. Write Original Descriptions
Avoid copying descriptions from other places. Search engines favor fresh and original content! Take the time to craft unique descriptions that showcase what makes your business special. Highlight the benefits of your products or services and explain why customers should choose you over the competition. The more informative your descriptions are, the better chance you have of ranking higher in search results.
4. Make It Mobile-Friendly
A significant number of local searches happen on mobile devices. Ensure your descriptions are short and easy to read on smartphones. Use simple language, short paragraphs, and bullet points to make it easy for people to quickly grasp what you offer.
When your descriptions are mobile-friendly, customers are more likely to stay on your listing, visit your store, or make a purchase.
